New Zealand Chicken Grain-Free Freeze-Dried

Nutrient Transparency

How many nutrients the brand reports beyond the basic required minimums.

Named Protein Sources

How many of the top 5 ingredients are identifiable, single-species proteins like chicken or salmon.

Primary Protein Quality

Quality of the first protein listed. Whole meat ranks higher than meals or by-products.

Low Filler Content

Corn, wheat, and soy in the top ingredients. Fewer fillers is better.

Ingredient Simplicity

Total number of ingredients. Simpler recipes can be easier to digest.

Omega-3 Source

Whether the omega-3 comes from fish oil (delivers EPA/DHA directly) or just flaxseed (plant ALA, which pets convert very poorly).

Label Transparency

Whether the same ingredient is listed in multiple forms (like pea protein + pea fiber) to make meat appear higher on the label.