Proactive Health Adult Variety Pack
Iams
Over $1.00/oz
At a Glance
Higher protein than 76% of similar foods
Protein is the building block of strong muscles, healthy organs, and a shiny coat. This food packs more of it than most in its category.
3 named protein sources in the top ingredients
Named proteins like "chicken" or "salmon" tell you exactly what your pet is eating. Vague labels like "meat meal" leave you guessing.
Simpler ingredient list than 68% of peers
A shorter ingredient list often means a more straightforward recipe. It's also easier to spot anything your pet might be sensitive to.
Caramel Color
A cosmetic dye. Your pet doesn't care what color their food is. Some types of ca... See full analysis in the app.
Sources
- NTP TR-535 2007 (4-MEI carcinogenicity in mice)
- IARC Monographs Vol. 101 (Group 2B, 4-MEI)
- California Proposition 65 (4-MEI listed 2011)
- EU Commission 2023 (E150b/c/d banned in pet food, phase-out by July 2025)
Iron Oxide
A colorant added to make food look meaty for your benefit, not your pet's. Not h... See full analysis in the app.
Sources
- FDA 21 CFR 73.200
No marine omega-3 source
This food lists a plant-based omega-3 source (like flaxseed) but no marine sourc... See full analysis in the app.
Sources
- Bauer 2011, JAVMA (omega-3 fatty acid therapy in dogs)
- Kaur et al. 2023, PMC (fish oil vs flaxseed in dogs)
Nutrition
Compared to 186 similar dog wet foods
Ingredients
Compared to 186 similar dog wet foods
Full Ingredient List
Chicken Broth, Chicken, Chicken Liver, Chicken Heart, Wheat Gluten, Dried Egg Whites, Peas, Carrots, Dried Plain Beet Pulp, Cellulose, Modified Tapioca Starch, Minerals (Magnesium Sulfate, Potassium Chloride, Calcium Carbonate, Zinc Sulfate, Manganese Sulfate, Copper Sulfate, Potassium Iodide), Flaxseed Oil, Salt, Natural Flavor, Sodium Tripolyphosphate, Vitamins (Choline Chloride, Vitamin E Supplement, Niacin, Pyridoxine Hydrochloride, Thiamine Mononitrate, Vitamin A Supplement, D-Calcium Pantothenate, Riboflavin Supplement, Vitamin B12 Supplement, Vitamin D3 Supplement, Biotin, Folic Acid), Caramel Color, Xanthan Gum, Iron Oxide
Calories
⚕ Manufacturer Quality
Iams meets WSAVA Global Nutrition Committee guidelines: full-time veterinary nutritionist on staff, own manufacturing, AAFCO feeding trials, and published research.
Where to Buy