Iams Proactive Health High Protein Chicken & Beef

Proactive Health High Protein Chicken & Beef

Iams

#148 of 1163 $0.10/oz

Under $0.20/oz

Wondering how Proactive Health High Protein Chicken & Beef fits your pet? GoodNom gives you personalized feeding amounts, allergen checks, and health signals.

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At a Glance

Real whole meat as the first protein ingredient

When whole meat tops the ingredient list, it means protein is the star of the recipe, not an afterthought.

Better price than 89% of similar foods

Getting great nutrition without overspending is a win. This food delivers solid quality for less than most of its peers.

Caramel Color

A cosmetic dye. Your pet doesn't care what color their food is. Some types of ca... See full analysis in the app.

Sources
  • NTP TR-535 2007 (4-MEI carcinogenicity in mice)
  • IARC Monographs Vol. 101 (Group 2B, 4-MEI)
  • California Proposition 65 (4-MEI listed 2011)
  • EU Commission 2023 (E150b/c/d banned in pet food, phase-out by July 2025)
No marine omega-3 source

This food lists a plant-based omega-3 source (like flaxseed) but no marine sourc... See full analysis in the app.

Sources
  • Bauer 2011, JAVMA (omega-3 fatty acid therapy in dogs)
  • Kaur et al. 2023, PMC (fish oil vs flaxseed in dogs)

Nutrition

Compared to 1183 similar dog dry foods

Protein (dry-matter) 35.6%

Protein (dry-matter)

Protein content after removing water, so wet and dry foods can be compared fairly.

Top 11%
Fat (dry-matter) 20.0%

Fat (dry-matter)

Fat content after removing water. Important for energy and nutrient absorption.

Top 10%
Fiber (dry-matter) 5.6%

Fiber (dry-matter)

Fiber content after removing water. Supports healthy digestion.

Top 33%
Moisture 10

Moisture

Water content. Higher moisture helps with hydration, especially for cats.

Top 57%
Nutrient Transparency 4.0%

Nutrient Transparency

How many nutrients the brand reports beyond the basic required minimums.

Top 30%

Ingredients

Compared to 1183 similar dog dry foods

Named Protein Sources 2

Named Protein Sources

How many of the top 5 ingredients are identifiable, single-species proteins like chicken or salmon.

Top 43%
Primary Protein Quality 4

Primary Protein Quality

Quality of the first protein listed. Whole meat ranks higher than meals or by-products.

Top 32%
Low Filler Content 1

Low Filler Content

Corn, wheat, and soy in the top ingredients. Fewer fillers is better.

Bottom 79%
Ingredient Simplicity 27

Ingredient Simplicity

Total number of ingredients. Simpler recipes can be easier to digest.

Bottom 30%
Omega-3 Source 1

Omega-3 Source

Whether the omega-3 comes from fish oil (delivers EPA/DHA directly) or just flaxseed (plant ALA, which pets convert very poorly).

Top 68%
Label Transparency 0

Label Transparency

Whether the same ingredient is listed in multiple forms (like pea protein + pea fiber) to make meat appear higher on the label.

Bottom 39%

Full Ingredient List

Chicken, Chicken By-Product Meal (Source Of Glucosamine And Chondroitin Sulfate), Ground Whole Grain Corn, Ground Whole Grain Sorghum, Chicken Meal, Brewers Rice, Beef, Chicken Fat (Preserved With Mixed Tocopherols), Dried Plain Beet Pulp, Natural Flavors, Dried Egg Product, Brewers Dried Yeast, Whole Flaxseed, Potassium Chloride, Caramel Color, Peas, Choline Chloride, Fructooligosaccharides, Dl-Methionine, L-Lysine Hydrochloride, Mixed Tocopherols (Preservative), Citric Acid (Preservative), Carrots, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate [Vitamin C], D-Calcium Pantothenate, Biotin, Thiamine Mononitrate [Vitamin B1], Vitamin B12 Supplement, Vitamin A Supplement, Niacin Supplement, Riboflavin Supplement [Vitamin B2], Pyridoxine Hydrochloride [Vitamin B6], Vitamin D3 Supplement, Folic Acid), Minerals (Ferrous Sulfate, Zinc Oxide, Sodium Selenite, Manganese Sulfate, Copper Sulfate, Potassium Iodide, Manganous Oxide), L-Carnitine, Rosemary Extract

Calories

3830 kcal/kg Energy density
417 kcal/cup Per serving

⚕ Manufacturer Quality

Iams meets WSAVA Global Nutrition Committee guidelines: full-time veterinary nutritionist on staff, own manufacturing, AAFCO feeding trials, and published research.

Where to Buy

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