Now Fresh Now Fresh Grain-Free

Now Fresh Grain-Free

Now Fresh

#0 of 0 $0.52/oz

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At a Glance

More nutrients tested and listed than most

Some brands test and list nutrients beyond the basic four (protein, fat, fiber, moisture). More transparency means you can make a more informed choice.

Phosphoric Acid

An inorganic phosphate source. A cat's body absorbs this kind of phosphorus much... See full analysis in the app.

Sources
  • Coltherd et al. 2019, British Journal of Nutrition
  • Alexander et al. 2019, British Journal of Nutrition
  • Laflamme et al. 2020, J Veterinary Internal Medicine
  • Summers et al. 2020, J Veterinary Internal Medicine (commercial food survey)
Split ingredient (potato)

Two forms of potato appear in the top 10 ingredients (Potatoes, Potato Flour). T... See full analysis in the app.

No marine omega-3 source

This food lists a plant-based omega-3 source (like flaxseed) but no marine sourc... See full analysis in the app.

Sources
  • Bauer 2011, JAVMA (omega-3 fatty acid therapy in dogs)
  • Kaur et al. 2023, PMC (fish oil vs flaxseed in dogs)

Nutrition

Compared to 26 similar cat fresh foods

Protein (dry-matter) 33.3%

Protein (dry-matter)

Protein content after removing water, so wet and dry foods can be compared fairly.

Top 92%
Fat (dry-matter) 15.6%

Fat (dry-matter)

Fat content after removing water. Important for energy and nutrient absorption.

Top 87%
Moisture 10

Moisture

Water content. Higher moisture helps with hydration, especially for cats.

Top 67%
Taurine (dry-matter) 0.3%

Taurine (dry-matter)

An amino acid vital for heart and eye health, especially in cats.

Top 45%
Nutrient Transparency 3.0%

Nutrient Transparency

How many nutrients the brand reports beyond the basic required minimums.

Top 17%

Ingredients

Compared to 26 similar cat fresh foods

Named Protein Sources 1

Named Protein Sources

How many of the top 5 ingredients are identifiable, single-species proteins like chicken or salmon.

Top 81%
Primary Protein Quality 4

Primary Protein Quality

Quality of the first protein listed. Whole meat ranks higher than meals or by-products.

Top 50%
Low Filler Content 0

Low Filler Content

Corn, wheat, and soy in the top ingredients. Fewer fillers is better.

Bottom 50%
Ingredient Simplicity 44

Ingredient Simplicity

Total number of ingredients. Simpler recipes can be easier to digest.

Bottom 71%
Omega-3 Source 1

Omega-3 Source

Whether the omega-3 comes from fish oil (delivers EPA/DHA directly) or just flaxseed (plant ALA, which pets convert very poorly).

Top 65%
Label Transparency 2

Label Transparency

Whether the same ingredient is listed in multiple forms (like pea protein + pea fiber) to make meat appear higher on the label.

Bottom 92%

Full Ingredient List

De-Boned Turkey, Potatoes, Peas, Pea Fiber, Potato Flour, Whole Dried Egg, Natural Flavor, Flaxseed, Canola Oil (Preserved With Mixed Tocopherols), De-Boned Salmon, De-Boned Duck, Alfalfa, Coconut Oil (Preserved With Mixed Tocopherols), Calcium Carbonate, Tomato, Apples, Carrots, Pumpkin, Sweet Potatoes, Squash, Bananas, Blueberries, Cranberries, Blackberries, Pomegranate, Papayas, Lentils, Broccoli, Cottage Cheese, Dl-Methionine, Taurine, Choline Chloride, Sodium Chloride, Dried Chicory Root, Phosphoric Acid, Vitamins (Vitamin E Supplement, Niacin, L-Ascorbyl-2-Polyphosphate (A Source Of Vitamin C), Thiamine Mononitrate, Biotin, Vitamin A Supplement, D-Calcium Pantothenate, Beta-Carotene, Riboflavin, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid), Minerals (Zinc Proteinate, Ferrous Sulfate, Zinc Oxide, Iron Proteinate, Copper Sulfate, Sodium Selenite, Copper Proteinate, Manganese Proteinate, Manganous Oxide, Calcium Iodate), Dried Lactobacillus Acidophilus Fermentation Product, Dried Enterococcus Faecium Fermentation Product, L-Lysine, Potassium Chloride, Yucca Schidigera Extract, L-Carnitine, Dried Rosemary

Calories

3528 kcal/kg Energy density
388 kcal/cup Per serving

Where to Buy

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