Ultimates Heartland Choice Chicken & Potato

Heartland Choice Chicken & Potato

Ultimates

#935 of 1163 $0.12/oz

Under $0.20/oz

Wondering how Heartland Choice Chicken & Potato fits your pet? GoodNom gives you personalized feeding amounts, allergen checks, and health signals.

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At a Glance

Better price than 81% of similar foods ▾

Getting great nutrition without overspending is a win. This food delivers solid quality for less than most of its peers.

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Pulse-heavy grain-free (peas, chickpeas) ▾

This grain-free formula has multiple pulse ingredients (peas, lentils, etc.) in... See full analysis in the app.

Sources
  • FDA CVM, Investigation into DCM in dogs (2018-present)
  • Freeman et al. 2018, JAVMA (diet-associated DCM)
Split ingredient (pea) ▾

Two forms of pea appear in the top 10 ingredients (Peas, Pea Fiber). This could... See full analysis in the app.

No marine omega-3 source ▾

This food lists a plant-based omega-3 source (like flaxseed) but no marine sourc... See full analysis in the app.

Sources
  • Bauer 2011, JAVMA (omega-3 fatty acid therapy in dogs)
  • Kaur et al. 2023, PMC (fish oil vs flaxseed in dogs)

Nutrition

Compared to 1183 similar dog dry foods

Protein (dry-matter) 26.7%

Protein (dry-matter)

Protein content after removing water, so wet and dry foods can be compared fairly.

 Top 70%
Fat (dry-matter) 15.6%

Fat (dry-matter)

Fat content after removing water. Important for energy and nutrient absorption.

 Top 52%
Fiber (dry-matter) 5.6%

Fiber (dry-matter)

Fiber content after removing water. Supports healthy digestion.

 Top 33%
Moisture 10

Moisture

Water content. Higher moisture helps with hydration, especially for cats.

 Top 57%
Taurine (dry-matter) 0.1%

Taurine (dry-matter)

An amino acid vital for heart and eye health, especially in cats.

 Top 69%
Nutrient Transparency 1.0%

Nutrient Transparency

How many nutrients the brand reports beyond the basic required minimums.

 Top 75%

Ingredients

Compared to 1183 similar dog dry foods

Named Protein Sources 2

Named Protein Sources

How many of the top 5 ingredients are identifiable, single-species proteins like chicken or salmon.

 Top 43%
Primary Protein Quality 3

Primary Protein Quality

Quality of the first protein listed. Whole meat ranks higher than meals or by-products.

 Top 73%
Low Filler Content 0

Low Filler Content

Corn, wheat, and soy in the top ingredients. Fewer fillers is better.

 Bottom 37%
Ingredient Simplicity 22

Ingredient Simplicity

Total number of ingredients. Simpler recipes can be easier to digest.

 Bottom 12%
Omega-3 Source 1

Omega-3 Source

Whether the omega-3 comes from fish oil (delivers EPA/DHA directly) or just flaxseed (plant ALA, which pets convert very poorly).

 Top 68%
Label Transparency 1

Label Transparency

Whether the same ingredient is listed in multiple forms (like pea protein + pea fiber) to make meat appear higher on the label.

 Bottom 88%

Full Ingredient List

Chicken Meal, Potatoes, Peas, Chicken Fat (Preserved with Mixed Tocopherols), Chickpeas, Pea Fiber, Sweet Potato, Natural Flavor, Flaxseed, Apples, Blueberries, Cranberries, Carrots, Spinach, Salt, Potassium Chloride, Choline Chloride, DL-Methionine, Taurine, Vitamins (Vitamin E Supplement, Niacin, Calcium pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine mononitrate, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid), Minerals (Zinc Sulfate, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate, Cobalt Carbonate), Rosemary Extract

Calories

3600 kcal/kg Energy density
363 kcal/cup Per serving

Where to Buy

Chewy $54.76

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